Help us to end alcohol advertising in sport.

You can help stop the industry marketing booze to kids.


Millions of Australian children and families watch the AFL, NRL, and cricket; sports which are saturated with alcohol promotion. So much so that it’s becoming impossible to know where the game ends and the alcohol advertising begins.

Yet all the evidence shows that exposure to alcohol advertising is associated with young people drinking more and from an earlier age.

That’s why we’re calling for an end to alcohol advertising in sport. Let’s protect our kids by ending the promotion of alcohol brands in Australia’s favourite sporting codes.

We know Australians care deeply about this issue and change is possible, but we need your help to get there. As a Booze Free Sport community, we can encourage Australia’s favourite sports to declare an end to their alcohol advertising partnership; encourage governments to assist offending codes to break their addiction to alcohol  dollars; inspire and ignite change across all professional sporting codes; and build a better future for our kids.

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