Help us to end alcohol advertising in sport.

You can help stop the industry marketing booze to kids.


The negative impacts of alcohol advertising on children are felt around the world, and increasingly communities from around the globe are uniting to call to end to alcohol advertising in sport.

In South Africa, the Australian cricket team looks set to win the first Test against the Proteas. But with Castle Lager sponsoring the South African Cricket team and its logo highly visible on the pitch and around the ground, it is children who have the most to lose.

All the evidence shows that exposure to alcohol advertising is associated with young people drinking more and from an earlier age.

That’s why we’re calling for an end to alcohol advertising in sport. Let’s protect our kids by ending the promotion of alcohol brands in Australia’s favourite sporting codes.

This month, as the Australian cricket team tour South Africa, we are joining with SAAPA, the Southern African Alcohol Policy Alliance, to draw attention in Africa, Australia and beyond to this issue.

We know Australians and the people in Southern Africa care deeply about this issue and that change is possible, but we need your help to get there. As a Booze Free Sport community, we can encourage our favourite sports to declare an end to their alcohol advertising partnership; encourage governments to assist offending codes to break their addiction to alcohol dollars; inspire and ignite change across all professional sporting codes; and build a better future for our kids.

Photo: MARCO LONGARI/AFP/Getty Images