Why we are calling for an end to alcohol sponsorship in sport

Millions of Australian children and families watch the AFL, NRL, and cricket; sports which are saturated with alcohol promotion. So much so that it’s becoming impossible to know where the game ends and the alcohol marketing begins.

Yet all the evidence shows that exposure to alcohol advertising is associated with young people drinking more and from an earlier age.

That’s why we’re calling for an end to alcohol sponsorship in sport. Let’s protect our kids by removing alcohol sponsors from Australia’s favourite games.

We know Australians care deeply about this issue and change is possible but we need your help to get there. As a Booze Free Sport community, we can encourage Australia’s favourite sports to give up alcohol sponsorship; encourage governments to assist offending codes to break their addiction of alcohol sponsorship dollars, inspire and ignite change across all professional sporting codes; and build a better future for our kids.